Job Title: Brand Manager
Organization: Mukwano Group of Companies
Job Ref: MIUL/01/09/BM/SALES/2013
Location: Kampala, Uganda
Deadline: 30th September, 2013
Reports to: General Manager Marketing
About Us:
The Mukwano Group of Companies is the leading manufacturer of Fast Moving Consumer Goods (FMCG) in the Great Lakes region, producing a wide range of market leader brands in soaps, edible cooking oils and fats, detergents, beverages, personal care products and plastics.
Job Summary:
The Job holder will monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered for a brand portfolio: The Brand Manager also develop plans and execute projects and initiatives to support the broader short and long term marketing strategy.
Key Duties and Responsibilities:
Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
Engage, inspire and galvanize the organization around the brand vision, position and strategies for the brand portfolio so they are clear in bringing them to life in their areas of functional expertise.
Participates in brand strategy discussions and in setting a bulls-eye consumer target.
Work collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
Work closely with many teams, including product developers, researchers, marketing personnel and creative consultants to make sure the portfolio brand values and image are followed. You will ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
Analyze historical new product launches, and reports on vitality rates.
Analyze consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
Drive consumer understanding and insights that define the prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
Lead consumer and brand learning plan development and oversee execution and findings of research studies.
Analyzes market, consumer, and competitive information to support brand manager in setting
New product pricing and managing price on existing items.
Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
Assist in development of pricing & pack strategies, to improve margin.
Carry out analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
Analyze and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
Review channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
Analyze current performance, trends, market conditions, and other contributing factors to recommend revenue goals.
Qualifications, Skills and Experience:
The candidate should possess a Bachelor Degree in Commerce, Business Administration (majoring in Marketing) or any other related field; Additional qualifications in Marketing will be an added advantage;
At least five years work experience in marketing of Fast Moving Consumer Goods (FMCG).
How to Apply:
All those interested in working with Mukwano Group should send their applications with copies of academic credentials, testimonials and detailed Curriculum Vitae indicating contact details of three (3) referees should to be sent via post or hand delivered to: The Human Resource Department, Mukwano Group of Companies, P. O. Box 2671, Kampala, Uganda. E-mail applications can also be sent to: recruitment@mukwano.com. Please clearly quote the job reference as subject of your E-mail. Attachments should not exceed 2 MB.
NB: Only successful candidates w shortlisted and contacted not later than two (2) weeks after deadline.
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